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A great commerce experience cannot be distilled to a single number. It’s not a Lighthouse score, or a set of Core Web Vitals figures, although both are important inputs. A great commerce experience is a trilemma that carefully balances competing needs of delivering great customer experience, dynamic storefront capabilities, and long-term business — conversion, retention, re-engagement — objectives. As developers, we rightfully obsess aThat is until you are confronted with the realization that the next step function in improving conversion rates and business.

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